SOR PSMs Scope of Work

1. Introduction

UPSCALE 2 has launched the National Sex Offenders Register (SOR) through the establishment of a comprehensive legal and policy framework under the Anti-Rape (Investigation and Trial) Act, 2021. This milestone has been achieved through strategic collaboration with key stakeholders, including the Ministry of Law and Justice (MoLJ), the National Police Bureau (NPB), and the National Database and Registration Authority (NADRA), at both provincial and federal levels.

To amplify the impact of this initiative, we are launching a nationwide public awareness campaign. As part of our post-launch strategy for the Sex Offenders Register, we seek the expertise of a media agency to disseminate public service messages across television, radio, and digital platforms. This campaign aims to foster widespread awareness and ensure the message reaches diverse audiences effectively and inclusively.

Roles and Responsibilities

The media agency will secure premium campaign slots across leading platforms, including TV channels (GEO, ARY Digital, and PTV News), radio stations (Suno FM 89.4, Radio Pakistan FM 101, including academic campus radio stations), and website banners on The News, Daily Jang, and Dawn. Their role includes negotiating prime-time placements, optimizing reach within the allocated budget, and ensuring alignment with the campaign’s target audience. Beyond placement, the media agency will also be responsible for delivering monitoring and analytics for the campaign. They will track and verify the timely airing and publication of campaign materials, collect viewership and engagement data. These insights will be compiled into detailed monitoring and evaluation reports, which will be provided to the UPSCALE Communications Advisor for review and submission to the BHC as per the approved templates.

2. Deliverables and Payment Schedule

Payments will only be processed on output basis once all required evidence has been provided.

3. Eligibility Criteria

1. Extensive Media Buying Experience: Demonstrated expertise in executing nationwide media buying campaigns, with a proven track record of securing prime slots on television, radio, and high-impact digital platforms.
2. Strong Media Network: Established connections with major TV channels, radio stations, and digital platforms to negotiate competitive rates and ensure maximum outreach and visibility.
3. Relevant Experience: Prior experience working with government ministries, departments, or public sector organizations, particularly on legal, social reform, or public awareness campaigns.
4. Performance Tracking and Reporting: Advanced capability to monitor campaign performance in real-time and deliver comprehensive post-campaign reports. These should include key performance metrics such as cost per reach, impressions, and audience demographics etc.
5. Adherence to Ethical Broadcasting Practices: Commitment to ensuring that all campaign content is aired in compliance with national broadcasting regulations, avoiding controversial or inappropriate time slots, and maintaining sensitivity to cultural and societal norms.

4. Proposal and Documentation Requirements:

• Submission of a financial quotation, clearly indicating the budget breakdown and allocation for each media slot in line with the requirements of scope and timelines in this ToR.
• Submission of the following supporting documents:
• Company/individual profile highlighting relevant experience
• Company registration certificates and tax certificates.
• At least 3 references from past clients (Name, Email, Phone Number and Assignment Scope)