Job Title: DIgital Marketing Coordinator
Location: Remote (Pakistan-based preferred)
Position Type: Full-Time

About Us:

Evaluate Health and MedEducation Online are sister companies committed to excellence in the fields of medicolegal reporting and online medical education. Evaluate Medicolegal specializes in delivering high-quality, reliable medicolegal reports, while MedEducation Online provides accessible, expert-led medical education to healthcare professionals.

We are currently seeking a talented and innovative Digital Marketing Coordinator to join our team. This role will support both platforms by driving strategic engagement, enhancing our online presence, and generating leads and conversions through effective use of digital and social media channels.

Key Responsibilities:

Social Media Strategy & Execution

• Plan, create, and manage social media content across platforms (LinkedIn, Facebook, Instagram,  etc.).
  
  

• Develop and implement digital campaigns aligned with company goals for brand visibility, lead generation, and course enrollment.
  
  

• Monitor trends, platform updates, and competitor activities to stay ahead of the curve.
  
  

Content Creation & Copywriting

• Write engaging and relevant content for blogs, newsletters, email marketing, and social posts.
  
  

• Create graphics and infographics in collaboration with design tools or team.
  
  

• Ensure all content aligns with the company’s tone, messaging, and style guide.
  
  

Community Engagement & Communication

• Respond to messages, comments, and mentions in a timely and professional manner.
  
  

• Build and maintain relationships with key stakeholders including healthcare professionals and legal audiences.
  
  

• Coordinate online events, webinars, and public-facing campaigns.
  
  

Performance Analysis

• Track, report, and analyze performance metrics (engagement, reach, leads, conversions).
  
  

• Optimize strategy based on insights from tools like Google Analytics, Meta Business Suite, and others.
  
  

Brand Development & Market Awareness

• Support SEO strategies to increase online visibility of the website and courses.
  
  

• Conduct basic competitor and audience research to inform content direction.
  
  

• Assist in planning press releases, product launches, and marketing events if needed.
  
  

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
  
  

• 5+ years of experience in digital or social media marketing.
  
  

• Proficiency in social platforms, advertising tools (Meta Ads Manager, Google Ads), SEO basics, and content writing.
  
  

• Familiarity with design tools (Canva, Adobe Suite) and CRM/email marketing platforms (Mailchimp, HubSpot, etc.).
  
  

• Experience working in or knowledge of healthcare, medical education, or legal sectors is a plus.
  
  

Preferred Skills:

• Strong copywriting and editing skills.
  
  

• Creative mindset with attention to detail.
  
  

• Ability to multitask and work independently in a fast-paced remote environment.
  
  

• Basic understanding of analytics and reporting tools.
  
  

• Event coordination or webinar planning experience is an advantage.
  
  

What We Offer:

• Competitive compensation based on experience.
  
  

• Flexible remote work environment.
  
  

• An opportunity to contribute to meaningful healthcare and legal education projects.
  
  

Work directly with experts and professionals in a dynamic and evolving field.